Cost of living crisis | Consumers seek more affordable foods

A voter gets a finger inked at a polling station on May 8, 2019 during the legislative and presidential elections in South Africa.
39 people remain buried under the building rubble in George.
File: ActionSA Gauteng premier candidate Funzi Ngobeni.
File:  Symbolic picture of a family.
 
Frank May | usage worldwide / Picture-Alliance/AFP / picture alliance / FRANK MAY
JOHANNESBURG – Amid the cost of living crisis, consumers are feeling the pinch and turning to tinned fish.
They hope the pilchards will be less pricey.
WATCH: NEARLY HALF OF SOUTH AFRICANS STRUGGLING TO PAY FOR FOOD, ELECTRICITY
These are the findings of the latest Essential Food Pricing Monitoring Report.
Kagiso Zwane, an economist at the Competition Commission, said when things get more expensive, households try to turn to cheaper alternatives to meet their needs.